Google Business Profile Checklist and Strategies for Real Estate Agents

Steal This List of Regular GBP Tasks We Do for Our Clients

Maintaining an active and optimized Google Business Profile (GBP) requires consistent effort, but the results are well worth it.

To keep your profile’s optimizations fresh and ensure its ongoing effectiveness, it’s essential to regularly update your business information and services.

Here’s a list of regular tasks we perform for our clients to keep their profiles in top shape and help them stay ahead of the competition:

1. Post Google Updates Weekly

‍Keep your GBP active and engaging by sharing Google Posts every week. Think of these posts as mini-ads rather than social posts—they should be designed to highlight special offers, promote new services, or share important news. Regular updates can make your business more visible in search results and show potential customers that you’re active and engaged.

2. Add New Photos Weekly

‍Uploading fresh photos on a regular basis can have a significant impact on your profile’s performance. New images not only keep your profile visually appealing but can also boost your rankings and conversions. Aim to add at least one new photo each week to showcase your products, services, or happy customers.

3. Add New Q&A Weekly

‍FAQs are a valuable resource for potential customers, and regularly updating the Q&A section of your GBP can help address common concerns and improve your profile’s SEO. We recommend adding one new Q&A each week. Think about the questions your customers frequently ask and provide clear, helpful answers that can guide them toward making a purchase decision.

4. Upload Videos Regularly

‍Videos are a powerful tool for capturing attention and engaging with your audience. Whenever possible, upload new videos to your GBP. These can be product demos, customer testimonials, or behind-the-scenes glimpses of your business. Videos not only enhance engagement but can also improve your visibility in search results.

5. Manage Reviews Regularly

‍Customer reviews play a crucial role in building trust and credibility. Make it a habit to respond to reviews as they come in, whether they’re positive or negative. Engaging with reviewers shows that you value their feedback and are committed to providing excellent service. Regularly managing your reviews can also positively influence your rankings.

6. Update Services Section Monthly

‍Your services should reflect the current offerings of your business. Take the time each month to review and update the services section of your GBP. This not only ensures that your profile remains relevant but also helps attract customers who are searching for the specific services you provide.

7. Monthly Profile Check-Up

‍Performing a monthly check-up of your GBP is essential to maintaining its effectiveness. During this review, look for any new categories or attributes that Google may have added, and update your profile accordingly. Adding relevant categories and attributes can help improve your rankings and ensure that your business appears in more relevant searches.

By incorporating these regular tasks into your GBP management routine, you’ll be well on your way to maximizing the impact of your profile. Consistency is key to staying relevant in search results, building customer trust, and driving more traffic to your business.

Checklist for Setting Up Your Google Business Profile

1. Create or Claim Your Profile

• Sign Up: If you don’t already have a Google Business Profile, sign up at Google Business.
• Claim Your Business: If your business is already listed, claim it to manage the information.

2. Complete Your Profile Information

• Business Name: Ensure it matches your real estate business name.
• Address: Provide a physical address. If you work from home, consider using a virtual office.
• Phone Number: Use a local phone number to build trust.
• Website URL: Link to your professional website.
• Business Category: Select “Real Estate Agent” or other relevant categories.
• Service Area: Specify the regions you serve.
• Hours of Operation: Clearly state your working hours.

3. Verify Your Business

• Follow Google’s instructions to verify your business. This step is crucial for gaining full access to profile features.

4. Add High-Quality Photos

• Upload professional photos of properties, your office, and team members.
• Include a high-resolution logo and cover photo.

5. Write a Compelling Business Description

• Craft a concise yet informative description of your services, experience, and what sets you apart from competitors.

6. Collect and Manage Reviews

• Encourage satisfied clients to leave positive reviews.
• Respond promptly and professionally to all reviews, both positive and negative.

7. Regularly Update Posts

• Share updates about new listings, open houses, market trends, and community events through Google Posts.

8. Utilize Attributes

• Add relevant attributes such as “Women-owned,” “Veteran-led,” or specific amenities you offer.

Strategies for Maximizing Your Google Business Profile

1. Leverage Keywords

• Use relevant keywords in your business description, posts, and responses to reviews. This helps improve your profile’s search ranking.

2. Optimize for Local SEO

• Ensure consistency in your NAP (Name, Address, Phone number) across all online platforms.
• Get listed in local directories and real estate websites.

3. Engage with Clients

• Use the Q&A feature to answer common queries about your services.
• Respond to messages promptly through the Google My Business app.

4. Monitor Insights

• Regularly check the insights provided by Google to understand how customers find and interact with your profile.
• Adjust your strategies based on these insights to improve engagement.

5. Promote Special Offers

• Highlight any special offers or promotions you’re running to attract more clients.

6. Showcase Virtual Tours

• Upload virtual tours of properties to give potential clients an immersive experience without leaving their homes.

7. Collaborate with Local Businesses

• Partner with local businesses for cross-promotion, which can help increase visibility within the community.

By following this checklist and implementing these strategies, real estate agents can significantly enhance their online presence through their Google Business Profile. This not only helps in attracting more clients but also builds credibility and trust in the competitive real estate market.