Starting Your New Real Estate Business? Check out CraftPlan; Affordable Real Estate Agent Marketing
Get More Details
Your reputation doesn’t just live in your physical spa—it’s all over the internet. What people say about your med spa online is more important than any marketing campaign you could create. People trust what others say about you more than what you say about yourself.
Social proof is powerful. A five-star rating on your Google Business Profile doesn’t just make your spa look good—it tells search engines that your business is trustworthy and relevant. The more reviews you have, the better your SEO performance. When people see glowing reviews, they’re more likely to click through to your website. And when search engines see those same reviews, they’re more likely to rank you higher in local search results.
The connection between reviews and local SEO is undeniable. When it comes to local search rankings, Google looks at three key factors: relevance, distance, and prominence. Reviews contribute to all three, but they especially help with prominence.
More reviews signal to search engines that your business is active, popular, and trustworthy. Not only that, but the keywords clients use in their reviews—like “Botox,” “laser hair removal,” or “facials”—also play a role in your SEO. These are user-generated keywords, and Google pays attention to them. If clients are talking about your services, your med spa is more likely to appear in relevant searches.
Want to show up in the coveted local pack (the top three listings on Google Maps)? Reviews are one of the most important factors that help get you there.
Even with a perfect SEO strategy, clients still rely heavily on reviews when deciding which med spa to visit. In fact, 88% of people trust online reviews as much as personal recommendations. Having a solid collection of positive reviews can be the difference between someone booking a treatment with you or your competitor.
Encouraging clients to leave reviews is easier than you think. A simple follow-up email after a treatment, a sign in your spa, or a small incentive like a discount on their next service can work wonders. And don’t forget—responding to reviews is just as important as collecting them. Engaging with your clients by thanking them for their feedback or addressing any concerns shows that you care and that you’re an active participant in their experience.
Even negative reviews, when handled properly, can turn into a positive for your med spa. A thoughtful, prompt response can demonstrate your commitment to client satisfaction and even encourage the reviewer to update their rating.
Google is king when it comes to local search, but it’s not the only place where reviews matter. Platforms like Yelp, Facebook, and even industry-specific sites like RealSelf are also crucial for building a well-rounded online reputation.
When your reviews are consistently positive across multiple platforms, it reinforces your credibility and makes your business more attractive to potential clients. Google takes these other platforms into account as well, so it’s important to focus on more than just your Google Business Profile.
A diversified review strategy ensures that you’re covering all your bases, helping you build a stronger online presence.
Let’s look at a real-world example. A med spa in a competitive market was struggling to stand out online. Their SEO was in place, but they weren’t getting the number of client inquiries they needed. The spa decided to focus on building reviews by encouraging satisfied clients to leave feedback and responding to every single review—whether it was positive or negative.
Within six months, the spa’s reviews increased by 60%, and the business saw a significant rise in their local search rankings. They appeared in the Google local pack for the first time, driving a 50% increase in online bookings and a 25% improvement in search visibility. This strategy transformed their online presence, proving that reviews can be a game-changer.
Generating reviews doesn’t have to be a daunting task. The key is asking at the right moment. After a successful treatment, when the client is feeling confident and happy with their results, is the perfect time to request a review. A follow-up email or text message with a direct link to your Google Business Profile or Yelp page can make the process quick and easy.
If you really want to streamline the process, consider automating it. There are tools available that can automatically send review requests to clients after their appointment. This not only saves you time but also ensures that reviews are consistently being generated.
Make it as simple as possible for clients to leave reviews, and watch as they start rolling in.
The power of reviews isn’t just short-term. Each review builds on the last, creating a snowball effect that continues to grow over time. As your med spa accumulates more reviews, you’ll solidify your reputation as a trusted business, both with clients and search engines.
Reviews not only boost your SEO but also directly influence conversions. When potential clients see hundreds of glowing reviews, they’re more likely to choose your med spa over a competitor with fewer or less favorable reviews. It’s not just about getting clients to click on your listing—it’s about giving them the confidence to book.
When it comes to growing your med spa, reviews are more than just nice-to-haves—they’re essential for driving SEO, improving local search rankings, and ultimately converting potential clients into bookings.
If you’re ready to leverage the power of reviews to boost your SEO and grow your client base, now’s the time to take action. Start by building a strategy that encourages clients to leave reviews, responds to feedback, and strengthens your online presence across multiple platforms. Need help crafting a review strategy that works? Let’s connect and take your med spa to the top of the local search results.
I’m Mitch Cornell, a patron of local SEO with a strong background in legal SEO, helping lawyers succeed in the search results. I worked for a top-rated legal marketing agency where I spearheaded hundreds of successful SEO campaigns for law firms. Now, I help real estate agents and continue to help lawyers achieve their best in search.
.png)
