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The way law firms attract clients has changed. Traditional marketing is slow, expensive, and often ineffective. The firms that embrace AI-driven search marketing are winning more clients, getting faster SEO results, and outperforming their competition.
But here’s the problem…Most law firms are still relying on outdated marketing strategies
Satisfied clients
Professionals
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At Webmasons Legal Marketing, we combine AI technology with human expertise to help law firms:
Your competitors are already using AI to market their firms. Are you?
Year
Update Name
Category
2014
Panda 4.0
Targeted sites with thin or low-quality content, affecting many YMYL sites lacking authoritative information.
2018
Medic Update
A broad core update that disproportionately impacted health and medical websites, emphasizing the importance of E-A-T (Expertise, Authority, Trustworthiness) for YMYL content.
2019
BERT Update
Enhanced Google's understanding of natural language, improving its ability to interpret complex queries, particularly benefiting high-quality YMYL content.
2020
December Core Update
A broad core algorithm update that led to significant ranking fluctuations, with YMYL sites experiencing notable impacts, underscoring the need for high-quality, authoritative content.
2021
Product Reviews Update
Focused on promoting in-depth, quality product reviews over thin content, affecting YMYL sites offering product recommendations.
