Most law firms tell us the same thing...

SEO agencies make promises but never show real results.

PPC feels like burning money with no real return.

Generic marketing agencies don’t understand the legal industry.

They’re tired of ‘cookie-cutter’ marketing strategies that don’t convert.

🚨 Sound familiar? You’re not alone.

That’s why we built Webmasons Legal Marketing—to give law firms a smarter, results-driven way to grow.

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Why choose us  Why choose us Why choose us  Why choose us Why choose us  Why choose us
Why choose us  Why choose us Why choose us  Why choose us Why choose us  Why choose us

Our vision

We envision a future where law firms no longer struggle with ineffective, overpriced marketing. Too many attorneys are trapped in a cycle of empty promises, wasted ad spend, and digital strategies that don’t generate real clients. At Webmasons Legal Marketing, we are redefining what legal marketing means—moving beyond vanity metrics to deliver growth-focused, data-driven, and results-oriented marketing. Our vision is simple: help law firms dominate their market, scale their business, and build a powerful brand that stands the test of time.

Our mission

At Webmasons Legal Marketing, our mission is to help law firms cut through the noise, dominate search results, and attract high-value clients. We believe that digital marketing isn’t about just getting clicks—it’s about getting cases. Every strategy we build is centered around real business growth, not just rankings. We are committed to radical transparency, proven strategies, and a relentless focus on results. Our mission is to give law firms the tools, expertise, and marketing power to compete, win, and grow in an increasingly digital world.

What Makes Webmasons the Law Firm Growth Experts?

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I have been in the Legal SEO game since 2018. I have worked with one of the leading legal agencies in the nation for nearly a decade, as well as in-house with general practice law firms. I only work with lawyers to find revenue-focused innovative solutions for lawyers to sign more high-quality cases.

Mitch Cornell

CEO/Founder

"Collaborating with Stepup transformed our business. Their expertise and commitment were clear from the beginning. They not only met but surpassed our expectations. I highly endorse them."

Jessica Robinson

CEO & Founder of Arium

"Choosing Stepup was a pivotal decision. Their professional approach and unwavering dedication made a significant impact on our project. They went above and beyond, delivering outstanding results."

Ashlynn Calzoni

Creative Director

At Webmasons Legal Marketing, we take a different approach.

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Revenue-Focused SEO

We don’t just track rankings—we track signed cases.

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Legal Industry Expertise

We don’t work with restaurants, gyms, or eCommerce. We only market for law firms.

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Google Business Profile & Local SEO Mastery

Dominate local search and capture the best cases in your area.

Our Legal Growth Framework

01

Discovery & Strategy Call

We start with a deep-dive consultation to understand your firm’s goals, practice areas, and growth challenges.

02

Law Firm Digital Audit & Market Research

Before launching any strategy, we conduct a full-scale audit of your firm’s digital presence to uncover opportunities and roadblocks.

03

Custom Strategy Development & Roadmap

We build a data-driven marketing blueprint based on our audit findings, your firm’s goals, and proven growth strategies.

04

Implementation & Optimization

Now, it’s time to execute the strategy and optimize your firm’s digital presence.

The most common questions

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The First 30 Days: Setting Your Law Firm Up for Growth & Success

Week 01
Deep-Dive Strategy & StoryBrand Framework Completion

We don’t just start—we strategize first. In the first week, we complete a deep dive into your firm’s brand, goals, and client acquisition strategy.

Complete Your StoryBrand Framework – Clarifying your firm’s message so it attracts, engages, and converts more clients.

Identify Your Key Differentiators – Defining what sets your firm apart from competitors.

Analyze Your Market & Competitor Positioning – Understanding where you stand and where we can improve.

Gather Key Assets & Logins – Website access, Google Business Profile, ad accounts, and analytics setup.

Outcome: Your law firm’s brand will have a clear, client-focused message that turns website visitors into consultations.

Week 02
Technical Setup & High-Level Execution

We build the foundation for a high-performing digital marketing strategy.

✔ Website Audit & SEO Foundation Setup – Fixing technical SEO issues and optimizing on-page content.
✔ Google Business Profile Optimization – Making sure you rank for local legal searches.
✔ Google Ads & PPC Setup (if applicable) – Launching targeted, high-intent campaigns to generate immediate case leads.
✔ Tracking & Reporting Setup – Implementing call tracking, analytics, and lead attribution systems to measure ROI.

Outcome: Your firm will have a rock-solid technical foundation, ensuring your website ranks, your PPC campaigns convert, and your digital presence is optimized for growth.

Week 03
Content & Lead Generation Strategy Execution

Now that the foundation is in place, we launch the growth plan.

✔ Launch Content & SEO Strategy – Publishing high-impact content designed to rank and convert.
✔ Targeted PPC Campaign Refinements – Adjusting ad spend, targeting, and landing pages for maximum lead generation.
✔ Email & Retargeting Strategy Setup – Ensuring your firm stays top-of-mind for potential clients.
✔ Local SEO & Review Strategy Implementation – Boosting local search visibility with a reputation-building strategy.

Your law firm will start seeing higher-quality traffic, better engagement, and stronger lead flow.

Week 04
Performance Review & Scaling the Strategy

We analyze, refine, and adjust to ensure maximum ROI.

Full Performance Review & Adjustments – Reviewing PPC, SEO, and content marketing to maximize results.
Competitive Analysis Check-In – Monitoring competitor movements & making strategic adjustments.
Scaling High-Performing Strategies – Increasing investment into successful marketing channels while refining underperforming areas.
Strategic Planning for Month 2 & Beyond

Outcome: Your marketing campaigns will be optimized for continuous improvement, ensuring long-term success.

Why Webmasons? The First Month is Just the Beginning.

Most agencies launch campaigns and disappear.We analyze, optimize, and improve month after month.
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We ensure marketing dollars are invested where they deliver results.
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We continuously track and refine strategies to scale your firm’s growth.

Your Website Should Be a Lead-Generating Machine

You don’t have to do it alone.

Too many law firms struggle with effective marketing solutions that leave them feeling frustrated and unnoticed. At Webmasons Legal Marketing, we foster growth for law firms with strategic moves tailored to your unique needs. We listen closely to your challenges and craft solutions that drive results and showcase your strengths. With our help, watch your case load skyrocket and breathe easy knowing your marketing efforts are in capable hands.

Schedule a Call
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