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When people need a lawyer, they search for one nearby—and Google shows them three law firms at the top of the results. This Local 3-Pack gets 70% of all clicks and drives the most phone calls from potential clients.
🔹 If your firm isn’t in the Local 3-Pack, you’re losing cases.
🔹 If your Google Business Profile isn’t optimized, you’re invisible.
🔹 If your competitors are ranking above you, they’re taking your clients.
We make sure your law firm ranks higher, gets more calls, and attracts the right clients.
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Unlike traditional Local SEO, which focuses solely on directory listings and keyword stuffing, MasonRank™ is built to create long-term, strategic visibility for law firms with your Google Business Profile (GBP) and other key local assets.
Law firms that confuse potential clients lose business—plain and simple. MasonRank™ doesn’t just optimize your Google Business Profile for rankings; we apply StoryBrand principles to create a compelling, conversion-focused listing that drives more consultations.
How We Optimize Your Google Business Profile Using StoryBrand:
We eliminate jargon and craft a GBP description that answers the client’s real questions.
With psychological positioning, we integrate legal SEO best practices with proven conversion messaging to drive action.
We don’t just optimize once; we continuously refine and engage with Google to maintain top rankings.
Google prioritizes the right content, and we make sure yours is optimized for the best local legal search terms.
Google reviews don’t just influence rankings—they determine whether clients call you or your competitor. We implement review marketing strategies that boost your law firm’s reputation, increase trust, and improve your conversion rates.
How MasonRank™ Builds Your 5-Star Reputation:
More high-quality reviews from real clients, consistently.
We help your firm craft professional, engaging responses to build authority and credibility.
See how your firm stacks up against competitors—and where you can win.
No black-hat tactics, no shortcuts—just a data-driven approach to long-term reputation building.
Google prioritizes law firms that actively engage with their Google Business Profile. If your firm isn’t consistently updating and interacting with its profile, you’re missing out on local ranking boosts and increased client trust.
How MasonRank™ Elevates Your Google Engagement and Visibility
Regular legal updates, case wins, and client FAQs that keep your profile active.
Google rewards profiles with engagement, and we ensure yours is optimized weekly.
Law firms with optimized images get 42% more engagement—we ensure yours stand out.
Custom call tracking and reporting. Track how clients find you and optimize for higher conversions.
Your GBP isn’t just for search—it’s a marketing asset that should be promoted through social media, legal directories, and firm marketing materials to maximize visibility and lead generation.
How MasonRank™ Expands Your Profile’s Reach:
Social Media Cross-Promotion and GBP updates pushed to LinkedIn, Facebook, and Instagram for increased reach.
Consistent business listings across Avvo, FindLaw, Justia, and other key platforms.
Dedicated and custom link building to your Google Business Profile. Increasing your link profile with Google Authority.
Encourage clients to engage with your profile through targeted email campaigns increasing your reviews and brand visibility.
Complete setup & enhancement for maximum local rankings. Optimized categories, descriptions, and high-intent keywords.
Automated 5-star review strategy to build trust and credibility. Competitive analysis to outshine rival firms in local reputation.
Consistent GBP updates, Google Posts, and Q&A engagement. Strategic photo & media optimization to increase client clicks and conversions.
With high-quality, local
case inquiries
Signing more high-value
clients.
Generating new
business.
If your firm isn’t ranking locally, your competition is getting the calls instead.
🔎 If You’re Not on Page One, You Don’t Exist.
❌ 75% of people never scroll past the first page of Google.
📞 Potential Clients Can’t Find You.
❌ If your Google Business Profile isn’t optimized, clients won’t know you exist.
💰 You’re Missing Out on High-Value Local Clients.
❌ The highest-converting leads come from local search—and you’re leaving them on the table.
Stop losing business to firms ranking above you—let’s fix it today.
✅ Rank higher in Google’s Local 3-Pack
✅ Generate more phone calls and consultations
✅ Outrank your competitors in Google Maps
Too many law firms struggle with effective marketing solutions that leave them feeling frustrated and unnoticed. At Webmasons Legal Marketing, we foster growth for law firms with strategic moves tailored to your unique needs. We listen closely to your challenges and craft solutions that drive results and showcase your strengths. With our help, watch your case load skyrocket and breathe easy knowing your marketing efforts are in capable hands.
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