Family Law Firm – Transforming a Website for Better Client Conversions

The Stakes: Low-Quality Leads & A Confusing Website

This family law firm had a serious marketing problem. While their website attracted traffic, the wrong types of leads were filling their inbox. Many potential clients weren’t serious about hiring a lawyer, and the firm’s intake team was wasting hours every week filtering through bad leads.

Why They Chose Webmasons Legal Marketing

The firm chose Webmasons because they needed a complete marketing transformation. Our solution included:

• StoryBrand messaging updates to clarify their website’s message and make it more client-focused.
• A conversion-optimized website redesign to improve user experience and reduce confusion.
• Local SEO enhancements to improve rankings for “divorce lawyer near me” searches.
• Content marketing strategy to build credibility and educate potential clients.

The firm saw a 60% increase in qualified case inquiries within the first six months, leading to better quality leads and higher client conversion rates.

Key Objectives:

From Confusing Website to Client-Focused Messaging

Most family law firms struggle with complicated or outdated messaging that doesn’t connect with potential clients. We used StoryBrand principles to restructure the firm’s homepage, practice area pages, and CTAs—leading to a 60% increase in inquiries from website visitors.

Ranking Higher for “Divorce Lawyer Near Me” Searches

Local search is one of the biggest drivers of high-intent family law clients. We optimized this firm’s SEO strategy to target divorce, child custody, and family mediation cases, leading to a 75% increase in rankings and more high-value case leads.

Better Messaging, Better Clients

Before working with us, this law firm attracted too many low-quality leads. After refining their marketing messaging, we saw a dramatic shift—fewer unqualified inquiries and more high-value clients who were ready to book consultations.

A Website That Converts More Visitors Into Clients

A well-structured website isn’t just about looks—it’s about function. We redesigned the firm’s site for faster load times, mobile-friendly layouts, and a clear navigation structure. This made it easier for clients to find the right information and take action.

Project Timeline

Month 1-2: StoryBrand messaging workshop, website design updates.
Month 3-6: SEO enhancements, local search rankings increase.
Month 7-12: Ongoing content marketing, steady lead growth.