Dominating the Market for High-Value Personal Injury Cases

Beating Out Big-Spending Competitors

This personal injury firm had a strong reputation but lacked visibility online. Larger, more established firms were spending aggressively on Google Ads and dominating the first page of search results. Despite having excellent client reviews and case results, their firm was being overlooked by potential clients searching online.

Their website was dated, cluttered, and failed to highlight their expertise. The site had unclear navigation, lacked client testimonials, and didn’t prioritize local SEO elements.

Key Objectives

• Increase SEO rankings for high-value personal injury search terms.
• Build a local-first strategy to increase Google Maps rankings.
• Improve Google Ads ROI and reduce cost-per-click.
• Enhance website design and messaging for higher conversions.

Why They Chose Webmasons Legal Marketing

After failed attempts with other agencies, they turned to Webmasons because:

• We built an SEO content strategy focused on case-winning keywords like “best car accident lawyer” and “traumatic brain injury attorney.”
• We developed a multi-channel PPC campaign that optimized ad placements to avoid wasted spend.
• We integrated call tracking and lead attribution to refine their marketing efforts based on real case sign-ups.
• We used StoryBrand messaging to simplify their website’s content and drive action.

Issues with the Web Design

• Poor site structure made it difficult for visitors to find relevant legal services.
• Lack of clear differentiation from competing firms.
• No emotional appeal or strong calls to action to encourage conversions.

New Design Principles Added

• SEO-first design approach to improve rankings and usability.
• A visually engaging homepage that highlights case wins and client testimonials.
• A refined CTA strategy to guide visitors to book consultations immediately.
• Mobile and speed optimizations to create a seamless experience across all devices.

Expected Outcomes

• 300% increase in organic website traffic within a year.
• First-page rankings for high-value keywords, pushing out larger competitors.
• Google Ads cost-per-lead cut in half, improving ROI.
• Stronger lead quality, resulting in higher case values.