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A Website That Didn’t Reflect Their Expertise
This general practice law firm had built an impressive reputation in business law, real estate, and estate planning—but their website failed to communicate their value. Their messaging was vague, their SEO strategy was outdated, and their online presence made them look like just another small firm instead of the trusted legal advisors they were.
Key Objectives
- Improve brand positioning to showcase their unique strengths.
- Increase Google rankings for core legal services.
- Develop a modern, conversion-optimized website.
- Create a content strategy that establishes the firm as an authority.
Why They Chose Webmasons Legal Marketing
They partnered with Webmasons to:
- Clarify their brand positioning using StoryBrand so that clients instantly understood their legal services.
- Overhaul their website to improve user experience and showcase their expertise.
- Implement a targeted SEO strategy that increased visibility for their most profitable practice areas.
- Develop content marketing campaigns that positioned the firm as a thought leader in their field.
Issues with the Web Design
- Confusing layout made it difficult for visitors to find information.
- No clear differentiation from other law firms.
- Lack of compelling CTAs to drive conversions.
New Design Principles Added
- Clearer site navigation that made it easier for users to find the right service.
- Client-focused messaging using StoryBrand to make the firm’s value clear.
- Stronger CTAs that encouraged visitors to schedule consultations.
- Faster, mobile-friendly design for an improved user experience.
Expected Outcomes
- 50% increase in qualified leads from organic search.
- A modernized, conversion-driven website that reflected their expertise.
- Improved Google rankings for business law, estate planning, and real estate legal services.
- Higher engagement on social media and email marketing, driving more repeat and referral business.
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