Personal Injury Law Firm – Winning High-Value Cases with SEO & PPC

The Challenge: Competing in an Overcrowded Market

When this personal injury law firm approached us, they were struggling to compete with larger firms that dominated search results and Google Ads. Despite spending heavily on PPC and SEO with another agency, they weren’t seeing an increase in signed cases—just more website visitors that weren’t converting into clients.

Why They Chose Webmasons Legal Marketing

This firm came to Webmasons because they wanted more than just traffic—they wanted signed cases. Our approach stood out because:

• We use StoryBrand messaging to ensure websites don’t just rank but convert.
• We focus on SEO and PPC together to maximize both short-term and long-term growth.
• We optimize Google Business Profiles to ensure high visibility in local searches.
• We track real conversions—not just clicks and impressions.

By working with us, they finally got an SEO and PPC strategy that was built for growth, efficiency, and case-generating success.

Turning Organic Traffic Into Signed Cases

Personal injury law is one of the most competitive legal markets, which is why this firm needed an SEO strategy that delivered real, case-generating results. By focusing on high-intent keywords, optimizing technical SEO, and producing content that aligned with client search behavior, we increased organic traffic by 300% within a year.

Google Maps Domination for Local Searches

For personal injury lawyers, Google Business Profile visibility is everything. By optimizing the firm's GBP with accurate categories, compelling service descriptions, and a robust review strategy, we secured top 3 rankings for key “near me” searches. This led to an increase in calls and consultation requests from local, high-value clients.

Maximizing Google Ads ROI While Lowering Costs

Most law firms waste money on PPC campaigns that don’t convert. We restructured this firm’s ad campaigns to focus on high-intent search terms, eliminated irrelevant clicks, and refined landing pages. This resulted in a lower cost per lead, higher conversion rates, and more qualified case inquiries.

StoryBrand Messaging That Converts Clients Faster

Before working with us, this firm’s website wasn’t speaking to potential clients—it was all about the firm. Using the StoryBrand framework, we rewrote the homepage and key landing pages to clearly explain how the firm solves clients' problems. The result? A 40% increase in website form submissions and scheduled consultations.

Project Timeline

Month 1-3: In-depth SEO audit, PPC restructuring, and website messaging updates.
Month 4-6: Content production, backlink building, and GBP optimization.
Month 7-12: Increased rankings, steady lead growth, and continuous campaign optimizations.